What is Corporate Identity?
What is Corporate identity? Put simply, it’s your commercial face. Your corporate identity will reflect your organisations values and commercial principles. At Fruit Salad Online we guide you through the process of creating your identity and delivering it’s brand image to your potential customers.
A Logo is a distinct symbol identifying your company, publication, service, concepts and ideas. A Logo will be your flag, a symbol that will carry your companies ideals as long as such an image is valid. When designing a logo we aim to create an image that will compliment your organisation. A symbol that will not deteriorate or diminish over time but will prove to be a point of focus for your corporate image.
Branding is the awareness end of Corporate identity. If your corporate identity is the face of your organisation, then creating a branding image is the equivalent of putting that face on every TV in every home. Your customers need to know you exist, which can be achieved by surrounding those potential clients with your corporate image.
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