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Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in other basic daily activities that allow for multiple direct and subliminal impressions of your advertising message. Promotional products are designed to increase awareness of your business. They are used to remind and inspire, both internally to employees and externally to customers and prospects.
Advertising Specialities are useful or interesting articles of merchandise, usually carrying imprinted advertising or promotional messages, given with no obligation. They're usually distributed in large quantities during an advertising campaign. This type of merchandise helps in creating awareness and remembrance of a company.
Business Gifts are a product given by a business to its customers, employees for goodwill and without obligation. The advertising on a business gift is usually allot more subtle than on other promotional items. Some common reasons for gift-giving include thanking customers for their patronage, developing business contacts, celebrating special occasions and holidays.
Incentives and Awards are usually personalised with the recipient name and used to acknowledge performance and motivate people toward a specific behaviour or objective. The most typical products associated with this category are plaques, trophies ,watches, briefcases...
Premiums are often the same product as an ad speciality, but unlike an ad speciality, the recipient must do something to receive that product. Also, a premium is not always branded. When you buy a box of cereal and you find a toy inside, you have received a premium or when you receive a T-shirt after mailing in a proof of purchase coupon. Premiums work well as they can easily be targeted and monitored.
Media production and Marketing